探花视频

Are UK universities overselling graduate earnings data?

The overhauling of two major graduate earnings surveys has highlighted that existing figures are an uncertain measure of a degree鈥檚 value even in narrow economic terms. But by talking up the graduate premium in its promotional material, was the sector already doing itself a disservice? Patrick Jack reports

Published on
July 3, 2025
Last updated
September 17, 2025
Graduates reaching to catch various pound sterling symbols. To illustrate the wide variety in earnings outcomes for graduates, and graduate earnings surveys have highlighted that existing figures are an uncertain measure of a degree鈥檚 value.
Source: Getty Images (edited)

At his school reunion, Andy bumps into his old friend Hannah, who he has not seen since she left for university and he started a job straight after their A levels a decade earlier. Who should buy the drinks?

As a non-graduate aged 21-30, Andy should expect to be earning a median salary of 拢27,000, according to the (GLM) statistics 鈥 or 拢30,500 across his working life, from age 16 to 64. But as a graduate of the same age, Hannah should expect to be making 拢34,000, rising to 拢42,000 across her working life. So Hannah should, in principle, buy the first pint.

However, although Hannah went to university, she did so on the strength of three C grades at A level and she has struggled in the job market since graduation. In reality, she only earns 拢25,000. Meanwhile, Andy finished sixth form with two As and a B at A level and has thrived in the business world, earning 拢40,000. This disparate level of success becomes obvious as soon as they launch into the standard 鈥渟o what are you doing now?鈥 questions, so Andy buys the drinks.聽

So what is the moral of the story? Is this just the kind of statistical quirk that is inevitable when average figures are compared with particular cases? Or is there more to be said?

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The UK government鈥檚 Office for Statistics Regulation (OSR) watchdog thinks the latter. The problem is that the GLM figures, which are published by the Department for Education (DfE), do not account for the prior educational attainment of university graduates, making it difficult to assess the contribution of their degree to their earning power. Hence, the statistics could be misleading, the watchdog recently warned 鈥 so much so that the Department for Education announced that it would cease publication of them.

鈥淲e have determined that聽more robust statistics聽on postgraduate and graduate earnings and employment are now produced elsewhere such as the聽LEO Graduate and Postgraduate Outcomes聽release,鈥 the last month.

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But the LEO (Longitudinal Educational Outcomes) release, too, has now been deemed inadequate. When the latest iteration of the , based on earnings data from HM Revenue and Customs, was published at the end of June, the DfE announced that, next year, it will be renamed 鈥淕raduate and Postgraduate Labour Market Outcomes鈥 and will be overhauled to 鈥渋nclude comparative statistics for non-graduates with breakdowns by prior academic attainment and other student characteristics鈥.

These developments were prompted by a case raised with the OSR by聽Paul Wiltshire, a semi-retired accountant and the father of four UK university graduates and current students. Wiltshire has argued stridently that the current graduate premium statistics are flawed聽and, in March, he produced his own report聽setting out the inadequacy of the existing data 鈥 a view that was endorsed by a representative of the Royal Statistical Society. His report also estimated that university expansion in the UK has long since passed the point when 鈥渕arginal鈥 graduates 鈥 those with lower prior attainment, who would not have gone to university in previous decades 鈥 benefit from an earnings premium.

Wiltshire鈥檚 conviction is that most degrees are largely irrelevant to graduates鈥 employment prospects and that 鈥渋nnate academic ability鈥 is the main determiner of salary levels. For those with good A-level results, 鈥渦niversity is just a stepping stone on that journey to achieving extra pay鈥 鈥 but they are 鈥渁lready on that journey anyway鈥, he told 探花视频.

With a degree in maths and statistics, Wiltshire said he spotted the 鈥渇undamental flaw鈥 in the available graduate earnings figures quite quickly when he was seeking to test his hypothesis about diminishing marginal returns, and he questioned why statisticians had not held up more of a 鈥渕agnifying glass鈥 to them before.

鈥淧ossibly people didn鈥檛 want to see it,鈥 he added. 鈥淚 think people do like to be positive about higher education, particularly the higher education industry itself because these are now businesses which have to make a profit to survive, so obviously [they] do want to interpret figures in a positive manner.鈥

For instance, Universities UK last year to argue why 鈥渦niversity is still worth it鈥, rebutting suggestions that 鈥済etting a degree no longer adds to a graduate鈥檚 employment prospects鈥. And it is certainly true that the expansion in degree-level study has been justified, at least in part, with reference to the average or median graduate premium. But while Wiltshire could understand the sector鈥檚 reluctance to look at the figures too closely, he found it 鈥渜uite startling鈥 that the government had permitted the expansion without having 鈥渁ny reliable statistics鈥 on the marginal graduate premium, which can be expected to decline as students with lower academic ability enter the system.

鈥淭hese inadequate statistics have allowed the sector to hijack the official figures and mislead the public and Government regarding the benefits of higher education, claiming that 鈥榚verybody鈥 will be able to benefit from the supposed average premium,鈥 he , in the wake of the announcement of the GLM release鈥檚 scrapping. 鈥淲hat is needed is root and branch reform of graduate statistics. I believe it would provide compelling evidence that surpassing around 25-30 per cent HE participation was a monumental mistake, and we certainly should never have let it reach the existing 50 per cent.鈥

That figure was, of course, , announced during his first term as prime minister in 1997. But while that figure has been 鈥渙ver-egged鈥, as he put it to THE, Wiltshire鈥檚 worries about the marginal graduate premium also risk being over-egged. For instance, his Telegraph article : 鈥淪o now it鈥檚 official. The 鈥榞raduate premium鈥 is a myth鈥. And Wiltshire accused universities of 鈥渕ass exploitation鈥 for 鈥渂urdening too many of our young adults with morale-sapping student debt for their whole working life, with little or no corresponding improvement in their career prospects鈥.

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A graduate and friend having drinks, with the non-graduate having a larger pound sterling symbol in her drink. To illustrate that to some the graduate premium is a myth.
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Grant Squibb/Getty Images (edited)

Wiltshire and the Telegraph, which has consistently run articles criticising the value of degrees, would no doubt count among the 鈥渆du-sceptics鈥 that former universities minister David Willetts complained about in a for King鈥檚 College London鈥檚 Policy Institute and the Resolution Foundation, of which he is chair. In the report, titled Are universities worth it? A review of the evidence and policy options, Willetts condemned the critics鈥 obsession with the idea that, as Kingsley Amis put it, 鈥渕ore means worse鈥 in higher education.

Using both the GLM and LEO 鈥 the latter of which he was instrumental as minister in establishing 鈥 Willetts concluded that while the graduate premium may have declined in recent years, 鈥渢he rewards for higher education are still high鈥 and are even higher once higher unemployment rates for non-graduates (which do not show up in earnings figures) are taken into account.

鈥淚f there is a reliable way to boost your earnings, more people should go for it until the benefit is down to zero for the marginal student, which would inevitably bring down average returns,鈥 he wrote. In that sense, he welcomed the decline in the average graduate premium as a healthy sign of widening participation but doubted that the UK had yet reached 鈥減eak graduate鈥, noting that recent sharp increases in the minimum wage have disproportionately benefited the non-graduates more likely to be in low-paid work. 鈥淚t is striking how well graduate incomes have held up despite鈥apid increases in [student] numbers. By the age of 31, graduates are earning 37 per cent more than nongraduates with at least two A-levels 鈥 拢30,750 and 拢22,500, respectively,鈥 he wrote.

However, he conceded that 鈥渢he prior attainment of students matters鈥 for their future earnings and that there is some evidence from the LEO data that some people could have 鈥渆arned a lot of money anyway if they had just gone straight into work aged 18鈥. But he added that 鈥渘ot many people with good A-levels don鈥檛 go to university. So the evidence for what would happen in the alternative scenario is limited.鈥

Since the first LEO release in 2016, political attention has been focused not on the marginal premium but on the widely different average graduate premiums that accrue from different courses and from different universities 鈥 in contrast to the flat tuition fee that all domestic students in England, Wales and Northern Ireland pay.

Research by the Institute for Fiscal Studies (IFS) has shown that a substantial lifetime graduate premium of about 20 per cent still exists, even when accounting for graduates鈥 higher tax and loan repayments. 鈥淏ut there鈥檚 quite a lot of quite big differences across subjects and between people, so there鈥檚 still within that a portion of people who probably earn less than they would if they hadn鈥檛 gone to university,鈥 Kate Ogden, senior research economist at the IFS, told 探花视频.

Indeed, the IFS recently called for the Office for Students to introduce an earnings metric as a further way of measuring English universities鈥 graduate outcomes for quality assurance purposes, 鈥渃rucially鈥 controlling for 鈥減rior attainment and various demographic characteristics as well as subject studied鈥.

The thinktank said that looking at the salaries of graduates up to five years post-study would provide insight into how well degrees prepare students for the workforce that is being missed by the regulator鈥檚 current focus on continuation, completion and progression. However, a recent report on the future of higher education by Edward Peck, the outgoing vice-chancellor of Nottingham Trent University who is soon to become聽chair of the OfS, made no reference to graduate salaries, suggesting that taking up such a suggestion may not be his priority.

Willetts himself conceded in his report that there are some courses, such as creative arts, whose graduates 鈥渁ppear to end up earning less over their lifetimes than if they had not gone to university in the first place鈥. And the Conservative Party went into last year鈥檚 general election further student recruitment to 鈥渞ip-off鈥 degrees with 鈥減oor鈥 job prospects. Culinary arts management, wildlife media and concept and comic art were among seven 鈥淢ickey Mouse鈥 degrees mentioned by Conservative sources to , as the party argued that one in five graduates would have been better off not going to university.

The party鈥檚 manifesto said the measure would 鈥減rotect students from being missold [sic] and the taxpayer from having to pay where the graduate can鈥檛鈥 鈥 reflecting 鈥渁 critique of universities widespread across the media鈥, as Willetts put it.

鈥淚 guess all sides sometimes pick and choose [statistics],鈥 said Ogden. 鈥淚 think you get that whenever any politician or [the] media use statistics because they haven鈥檛 got the space to put in all the caveats that people who produce them would ideally see.鈥

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Golo Henseke, an associate professor in applied economics at UCL, said the origin of the debate around graduate salaries can be traced back to the tripling of tuition fees in 2012, when students became 鈥渃onsumers鈥.

鈥淚t is easier for the government and the media to criticise higher education providers by claiming to be protecting consumer rights,鈥 he said 鈥 though cracking down on 鈥渞ip-off鈥 degrees also has an added benefit for the government in lowering the amount of public money that is never repaid by graduates through the loan system, he added.

Equally, universities鈥 own reliance on graduate premium data in their promotional materials is a natural consequence of operating in an expanded and 鈥渕arketised鈥 system, Henseke said. 鈥淭hey need to get students in and they use any signal they can to prospective students assuring [them] that their course is relevant, whether that鈥檚 decent pay at the other end or鈥igh rankings. It鈥檚 a game they have to play in the current system.鈥

Costas Milas, professor of finance at the University of Liverpool, agreed. He said that what used to be a 鈥渃onsiderable鈥 premium in the 1970s, 1980s and even 1990s has indeed declined, with key factors being the expansion of higher education and grade inflation, which have lowered the value of a degree in employers鈥 eyes.

However, Milas added that the importance of the graduate premium in student recruitment events, such as presentations to sixth-formers, meant that universities would do 鈥渆verything they can in their power鈥 to 鈥減ush it back up鈥 if the graduate premium fell too low, such as updating programmes 鈥渨ith new ideas and new modules that are going to be very attractive to prospective candidates鈥.

Two students opening their A-level results, with one of them pulling out a much larger pound sterling symbol from their envelope than the other. To illustrate the idea that A-level results should be considered when comparing employment outcomes.
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Leila Cutler/Alamy (edited)

Some worry that in playing the graduate premium game, universities are selling themselves short. David Veevers, a lecturer in early modern history at Bangor University, said this narrative had brought the sector to a 鈥渢ipping point鈥 by narrowing the terms of the debate on the value of degrees.

鈥淯niversities have been swept up now in the government narrative鈥 about the importance of considering graduate earnings, he said, adding that this is 鈥渢he end result of reducing the university system to a financial commodity. I think universities have been so busy defending themselves and not really getting ahead and getting out the positive messages about what [wider benefits] universities contribute.鈥

He noted that graduate earnings were 鈥渙ne of a number of different ways you can measure the success of degree programmes at universities, and for a long time this country valued education for education. If you reduce that simply to what will these students earn, I think that鈥檚 a slightly catastrophic way to approach a public good like higher education.鈥

Willetts鈥 report agreed, noting that the benefits of higher education also include local and national economic impacts (such as higher tax revenue), and non-economic returns to graduates, such as the fact that graduates are 鈥70 to 80 per cent more likely to report excellent health鈥.

Wiltshire agrees that universities are essential for the country, but he thinks that the public interest argument for higher education 鈥渙nly works if, as a society, we decide that we pay for it鈥hrough general taxation, just like we do for people doing A levels鈥.

He approved of that financing mechanism, backed up by means-tested maintenance grants, 鈥渂ut only if we reduced participation right back down to 10 to 15 per cent. It would be costly, but far cheaper than writing off all the unpaid loans for the number of wasteful degrees we have now,鈥 he said. 鈥淎nd the government would just have to do its utmost with the data available to ensure that the reduced number of degrees were in the 鈥榖est鈥 and most reasonable range of subjects.鈥

He is 鈥渜uite happy for a certain amount of degrees to be purely academic and have no relation to careers. This is good for society. But it has to be restricted to those individuals who are going to benefit most 鈥 and in turn benefit society most 鈥 and this is those who are 鈥渃lever鈥 academically. It is great that we will have politicians, journalists, judges, senior civil servants who may have studied history or philosophy or English literature and really gone deep into the subject and expanded their mind.聽

The other way of measuring the success of university courses that is prominent in the media is the proportion of graduates in work. But the by the Higher Education Statistics Agency (Hesa) was designed to capture a more nuanced understanding, asking graduates whether their work is meaningful, their career is on track, and if they are using graduate skills. Last year鈥檚 release showed that over 80 per cent of UK-domiciled undergraduates found their current activity meaningful 15 months after graduation.

And that points to another defence of universities: the fact that graduates value their student experience and what it led them to. Willetts references showing that 87 per cent of graduates would choose to do an undergraduate degree again 鈥 even if nearly 40 per cent of that cohort would do a different degree.

That is why Willetts warns against fashioning higher education policy around LEO data by banning courses that offer no graduate premium. Rather, he believes that earnings data should be 鈥渁vailable to prospective students but then ultimately it is a personal decision for them鈥. The LEO is a 鈥渇antastic tool to enhance student choice: it does not need to be used instead to suppress it. Well-informed students should see the risks they are running.鈥

Of course, next year鈥檚 revamped LEO may make it even clearer that some would-be students on some courses at some universities might be better off, in financial terms, if they were to think again. But, for his part, Willetts welcomed the development. 鈥淚t is right to broaden the range of this data and break it down by prior attainment and other characteristics,鈥 he told 探花视频. 鈥淏ut it is important that the raw data is still available鈥.

He also cautioned the DfE against using the data to make 鈥渟peculative counter-factuals鈥, adding that these 鈥渃an be left to outside researchers, who may have different views on how best to construct them鈥.

He also urged the DfE to expand the LEO to 鈥渃over much longer periods. Limiting data to outcomes after five years focuses attention on short-term gains rather than longer-term careers, which may have a different earnings trajectory.鈥

Wiltshire, too, offered cautious praise of the LEO鈥檚 reform, saying it was 鈥渁 significant step in the right direction that next year鈥檚 LEO data will for the first time enable a direct comparison between the pay outcomes of graduates and non-graduates with the same A-level results, as I have requested. This will enable a far better assessment of the extent of the value added by gaining a degree, if any.鈥

But he also called for data to be gathered on 鈥渢he extent to which the jobs that graduates end up in bear any relation to the degree taken. Because it hardly seems right to credit the pay of a graduate for their job as, say, an NHS administrator solely on the fact that they have completed an unrelated archaeology degree.鈥

But whether any of that information would significantly alter enrolment on to particular courses remains moot. Veevers said his conversations with his students suggest that, for many, graduate earnings expectations may not be the overriding factor in course selection that politicians and commentators assume it to be.

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鈥淭hey go to university to learn about a subject they are passionate about,鈥 Veevers said. 鈥淭hey are less concerned with how wealthy they鈥檒l be as a result.鈥

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Reader's comments (11)

The 'graduate premium' has been misused and overhyped for years. Also Universities foolishly - or plain stupidly - fell into the trap when going along with the notion that somehow graduate earnings reflected the value of of a university itself to the economy - Note the ' impact studies' that come up with ' big numbers' for university value by throwing everything but the kitchen sink into the picture, including claiming the ' premium' earned by their graduates and adding it all together. Some of the resulting numbers are Incredible ( literally.) Estimates of a graduate premium can have their place at a macro policy level ( if properly done, of course, including allowing for prior attainment.) But the ' average' graduate premium is pretty meaningless when it comes to individual universities, courses or people.
Well I studied one of those useless creative arts degrees, which took four years then, including the Foundation course, but no fees to repay at that time. As I then after a period freelance, made my career in arts academia, you could say I joined the Ponzi scheme myself, but I firmly believe I would never have been able to do this without the "useless' degree, that no-one ever asked me about since. Partly confidence, partly a working class background. The art schools gave rise not to artists, but John Lennon, Pete Townsend, John Mayall, Blur, and countless contemporary musicians. One of the things that UKPLC is a world leader in. Yes we could do without the Sex Pistols and art and writers and actors (the low paid ones) and all be middle managers in Boots, but even accountant Paul Wiltshire must have some interest in culture, somewhere (he's also right by the way). And what will we say to all those grannies in council houses whose mantlepieces are adorned with the pictures of their grandchildren graduating? They and others are rightly proud of their family's achievements and I can't see them wanting to turn the clock back.
It would be a shame to create the impression that liberal education was only for girls.
This is a good point I think. We do have a gender issue in AH, at least in some subjects. My seminars of c. 20 students are often almost entirely female these days. I dont know what the data is but I worry that if we have degrees that are only appealing to 50% or so of the population then we are in some difficulty. Of course, this counters the general narrative of EDI which we deploy these days. But males, especially from what we used to call the "working class" are a demographic we seem to have abandoned and when we do address them it's usually in th context of "toxic masculinity". In the long run, we saw off the branch we sit on, as we are now beginning to find out I am afraid.
Paul W has done us all a service in opening up this issue and getting some serious revision of the data methodology.
It's all due to the flawed idea that successive governments have been peddling, that the only "value" of a degree is in the size of your pay packet after graduation. Naturally many universities pander to this and brag about how much their graduates earn. High earners are not being paid their big bucks because they have a degree, they get them through a combination of innate smarts, the trade they've picked to practice, their drive & ambition, their negotiating skills, entrepreneural flair, and... yes, the benefits of having a university-level education. These benefits being more about having an open and enquiring mind than the facts and skills they actually learned at university, even when they now practise a trade that's related to their degree subject. And of course, many people go to university through fascination with a subject and may end up doing something completely different. I did - my first degree is in botany and I am now a computer science academic. I don't often think about plants (even if I did see a glorious Chenopodium bonus-henricus yesterday evening growing beside a car park) but I use that open and enquiring mind and the ability to learn every single day!
Massive expansion of HE participation, from maybe 5% to 40% school leavers, at the same time as automation, and more open borders bringing in cheaper labour than UK workers for employers to utilise. Do university economics courses still teach the 'Hog Cycle', whereby all farmers rush into producing something that has a few years maturation time and was, then, in short supply - so they all produce it, and the price plummets. Anyone got a modern economics text book? Yes I know there is also the Lump of Labour Fallacy, that more graduate jobs could in fact create more graduate vacancies, but with modern labour practices and IT I'm not so sure anymore.
I think it is an issue and we need to see it from the student perspective not from what we would like or think the students should do and be. With the massive expansion there are fewer opportunities but more debt. I see many marginal students these days, often they are very stressed and unhappy struggling to get through with the demands we place on them. They are often ver high maintenance which then places dreadful pressures on staff to support them with extra help and tuition etc. If it does not lead to something tangible well, it's an issue. It's OK saying that they will be rounder people etc etc but that won't pay their mortgages or the rent. We project so much of our progressive fantasies onto them and it may not be helping. And we don't talk about the burden then placed on the 60% or so of young people who don't go to University but pay for the enlarged system through their taxation, they never feature in our calculations.
Well yes indeed. And on the major point, yes I think Universities are overselling this and other issues. Marketing is all they are interested in and the making of wild claims about what their degrees will allow access to in terms of opportunities in future. They cherry pick data to make the best impression (this league table but not that)and often persist in using out of date material in their advertising which presents them in a good light. Recruitment is a competitive business and Universities spin and spin. So it's no wonder they don't want to manage with any data or discourse which contradicts a marketing narrative. At some stage, I would think a student who does not get what they were promised might think of legal action.
It's bit unfair to blame the University or the management in all cases. We know that our courses have to recruit and areas that don't, in this current climate will not survive. So of course, they want to sell their provision and attract students to their courses and thus keep these going and prospering and the staff who support them. You are not really going to recruit by telling them their degrees may not lead to the employment opportunities that they desire. There has to be some hope and aspiration otherwise we might as well all shut up shop and go home.
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